SUCCESSIVE OFFER COMMUNICATIONS WITH AN OFFER RECIPIENT

Successive offer communications are sent to an offer recipient. A first offer communication includes an offer of a merchant and the second offer communication includes an announcement about the offer. The first and second offer communications are each formatted to be rendered by respective communica...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: VONDERHEIDE, JAMES ALAN, DHAMODHARAN, RAJASEKARAN
Format: Patent
Sprache:eng ; fre
Schlagworte:
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Beschreibung
Zusammenfassung:Successive offer communications are sent to an offer recipient. A first offer communication includes an offer of a merchant and the second offer communication includes an announcement about the offer. The first and second offer communications are each formatted to be rendered by respective communication device, such as a mobile phone of the offer recipient or a Point of Interaction (POI) terminal. The content of the offer communications may be tailored to the offer recipient based on the offer recipient's past transactions within a transaction processing system or a real time geographical location of the offer recipient.