APPARATUS AND METHODS FOR TRANSPORT OPTIMIZATION FOR WIDGET CONTENT DELIVERY

Apparatus and methods for transport optimization for widget content delivery includes obtaining updated content corresponding to a mobile widget having a plurality of informational hierarchical depths, and obtaining user navigation pattern historical data corresponding to the mobile widget, wherein the user navigation pattern historical data corresponds to the plurality of informational hierarchical depths. The aspects also include obtaining a first informational hierarchical depth range for inclusion in a first content update message for delivery to a device, wherein the first informational hierarchical depth range is based on the user navigation pattern historical data. Further, the aspects include generating a content update message with a first portion of the updated content corresponding to the first informational hierarchical depth range. Optionally, the aspects further include reducing a size of the first portion of the updated content in the first content update message, thereby defining a first compressed portion of the updated content.