SYSTEMS AND METHODS FOR AUCTIONING WIRELESS DEVICE ASSETS AND PROVIDING WIRELESS DEVICES WITH AN ASSET ALLOCATION OPTION

An auction bidding system is provided. The sys-tem allows media content providers, such as advertisers, to de-fine bidding constraints for a targeted audience and bid on wire-less device assets, such as wireless device memory, application, ringtone, wallpaper and the like, if a biddable wireless dev...

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Bibliographische Detailangaben
Hauptverfasser: JAIN, NIKHIL, JACOBS, PAUL E
Format: Patent
Sprache:eng ; fre
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Zusammenfassung:An auction bidding system is provided. The sys-tem allows media content providers, such as advertisers, to de-fine bidding constraints for a targeted audience and bid on wire-less device assets, such as wireless device memory, application, ringtone, wallpaper and the like, if a biddable wireless device as-set is defined. Additionally, the system provides to wireless de-vice users with an option to participate in the allocation of their respective wireless device assets, such as memory, application, ringtone, wallpaper and the like and define conditions, such as content type, time period, and the like, which is to be met in or-der for the allocation of the wireless device asset to occur. In one or more aspects, wireless device users may be compensated in some form based on their willingness to opt-in to the asset allo-cation plan.