LEAD DISTRIBUTION AND TRACKING WITH INTEGRATED CORPORATE DATA USAGE AND REPORTING CAPABILITIES

A system for distributing a plurality of leads for vehicles over a network from a plurality of disparate lead sources to a targeted lead destination, the system comprising: an import module configured for receiving the plurality of leads in an electronic format and for associating a unique identifier with each lead of the plurality of leads, each of the lead s including customer contact information, customer location information, and vehicle information; a tracking module configured for creating a report record for each said lead for use in tracki ng a status of each said lead, the report record associated with the unique identifier of each said lead; a delivery module configured for assigning each said lead to a selected vehicle dealership bas ed on the lead information, the vehicle dealership associated with a network address of the targeted lead destination and for communicating each said lead to the network address; and a collector module configured for receiving from the targeted lead destination respectiv e feedback data associated with each said lead, the respective feedback data including the unique identifier of each said lead, and configured for storing the feedback data for each said lead in the report record associated with the unique identifier of each said lead.