LEAD DISTRIBUTION AND TRACKING WITH INTEGRATED CORPORATE DATA USAGE AND REPORTING CAPABILITIES WITH MESSAGE TEMPLATING

A system for facilitating access by a user of a vehicle dealership to messag es related to a lead for a vehicle from a customer, the lead having a unique identifier, customer information of the customer including contact information, and requested vehicle informatio n, the system comprising: a storage containing a plurality of data suitable for including in a response message to the customer; a data search module configured for searching the storage to identify response data from the plurality of data based on at least one of the custom er information or the vehicle information; a messaging center module configured for receiving a customer message associated with the lead via the unique identifier; and a template library configured for providing access to a plurality of message templates, the message templates for use wi th the response data through data population of corresponding template fields in generation of a response message to the received customer message, the response message being associated with th e unique identifier.