DIGITAL AD INSERTION FOR VIDEO-ON-DEMAND

A service provider selects advertising to provide with video-on-demand content, the advertising selected at least in part according to at least one of content metadata, ad schedules, or subscriber profile information, and to signal when the advertising is unavailable. The service provider identifies ad break points for the video-on-demand content and generates a playlist identifying the video-on-demand content and when the video-on-demand content is to be provided, and identifying content corresponding to selected advertising, and when the content corresponding to the selected advertising is to be provided. The server receives from a set top box a signal to pause or stop providing of the content to the set top box, receives from the set top box a signal to resume providing the content to the set top box, and selects different advertising at least in part according to changed conditions when the signal to resume is received, and modifies the playlist to reference the different advertising in the playlist. L'invention concerne un procédé qui consiste à identifier un ou plusieurs points d'interruption publicitaire dans un contenu numérique vidéo et/ou audio, à choisir le contenu publicitaire à ajouter au contenu numérique vidéo et/ou audio et à générer une liste de diffusion référençant le contenu publicitaire au niveau du ou des points d'interruption publicitaire.