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A data mining system to improve selection of targeted advertisements. The system includes monitoring, capturing, and analyzing data from a user, and selectin g appropriate advertisements to match a current user's activity.

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Bibliographische Detailangaben
1. Verfasser: CHUAH, KHAI GAN (KENNETH)
Format: Patent
Sprache:eng ; fre
Schlagworte:
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Beschreibung
Zusammenfassung:A data mining system to improve selection of targeted advertisements. The system includes monitoring, capturing, and analyzing data from a user, and selectin g appropriate advertisements to match a current user's activity.