METHOD AND SYSTEM OF DIRECTED ADVERTISING

METHOD AND SYSTEM OF DIRECTED ADVERTISING

A system and method of providing directed advertising to consumers. The system and method acquire demographic information to associate one or more demographic groups to a consumer and an advertisement appropriate to the associated groups is selected and displayed to the consumer. A record is maintai...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: LOWNDES, JOHN ROBERT, RAMSDEN, MATTHEW JOHN, CAREY, ROBERT JAMES
Format: Patent
Sprache:eng ; fre
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:A system and method of providing directed advertising to consumers. The system and method acquire demographic information to associate one or more demographic groups to a consumer and an advertisement appropriate to the associated groups is selected and displayed to the consumer. A record is maintained for the advertiser as to the demographic group associated with the consumer to whom the ad was shown, and the advertisers can define desired demographics of consumers for their ads and desired times for showing of the ad, etc.