AN IMPROVED MESSAGING PLATFORM PROCESS

Numerous benefits are realized by allowing messaging platforms to receive and act on information packages that include one or more Execution Instruction Sets (EISs), where the EIS is executed as specified. Execution o f the included EISs provides vastly enhanced capabilities to the messaging platfor m, such as controlling when an EIS is executed, from where necessary data is obtained for the execution of the EIS, what kinds of executions are permitte d, who will be the recipients of the content portion of platform, what that con tentwill be, etc. Increasing the interaction complexity a step further, the EIS permits creation of an interactive session with the recipient that makes the message more effective. A still additional capability is the establishment of a communica tionpath from the messaging platform. This may be in the form of a message that is sent by the messaging platform, or a connection that is established between the recipient and some other party.