CLEANSING COMPOSITIONS

A personal cleansing product comprising (a) from about 5% to about 50% by weight mixed surfactant system which comprises (i) from about 1 % to about 20 % by weight of composition of anionic s urfactant, and (ii) from about 1 % to aobut 20 % by weight of composition of amphoteric surfactant, (b) from about 3 ~ to about 4 0 ~ by weight of an insoluble nonionic oil or wax, and (c) water, wherein the anionic surfactant and amphoteric surfactant tog ether comprises from about 5 ~ to about 30 ~ by weight of the composition, the weight ratio of anionic surfactant amphoteric sur factant is in the range from about 1:5 to about 20:1,the weigth ratio of total surfactant:nonionic oil or wax is in the range fr om about 10:1 to about 1:3, and wherein the composition is in the form of an oil-in-water emulsion having a viscosity in the range from 10,000 to 40,000 cps and a yield point of at least 50 dyne/cm 2. The cleaning products demonstrate excellent lathering, mildn ess, stability, risibility and conditioning benefits.