DETERGENT GELS CONTAINING ETHOXYLATED ALKYL SULFATE SURFACTANTS IN HEXAGONAL LIQUID CRYSTAL FORM

A detergent composition comprising a gel wholly or predominantly in hexagonal liquid crystal form comprising: (a) 15% to 70% surfactant system, wherein at least 40% by weight of the surfactant system is an ethoxylated alkyl sulfate surfactant, wherein the alkyl group of the ethoxylated alkyl sulfate surfactant has an average of from 8 to carbon atoms, and wherein the ethoxylated alkyl sulfate surfactant has an average degree of ethoxylation of from 0.5 to 15; (b) 1% to 45% additive which is a water-soluble non-micelle-forming or weakly micelle-forming material capable of forcing the surfactant system into hexagonal phase, the additive being anionic or nonionic and having at most 6 aliphatic carbon atoms, and the additive being selected from the lower amides or mixtures thereof; and (c) 20% to 70% water. The detergent gel has excellent viscosity, overall consistency, foaming, stability and appearance, and provides good cleaning ability. Dishcare gels are preferred.