System and method for collecting demographics from and delivering banner advertisements to a plurality of subscribers
A system that enables the presentation of banner advertisements when a television viewer changes channels (500), or a sponsor directs, also provides for the collection of demographic profiles for the subscriber population (550). When banner advertisements are presentS, they are selected from a pool...
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| creator | JACK I. J'MAEV RICARDO LOPEZ DOUGLAS C. INFIESTO |
| description | A system that enables the presentation of banner advertisements when a television viewer changes channels (500), or a sponsor directs, also provides for the collection of demographic profiles for the subscriber population (550). When banner advertisements are presentS, they are selected from a pool according to an adbertising category based on the demographic profile. When the television viewer selects the banner advertisement, either by way of a touch screen (505) or a remote control, a web browser retrieves the referenced web page and eclipses the underlying video entertainment presented on the screen (560). A subscriber reception unit provides the intelligence and hardware foundation that allows a web browser to control the reception of video content and the overlay of graphic web pages. A micro-server, hosted in the subscriber unit, enables local control of the hardware, including channel, volume, video color and contrast, through HTML scripting in web pages tailored for the system (520). |
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INFIESTO</creatorcontrib><description>A system that enables the presentation of banner advertisements when a television viewer changes channels (500), or a sponsor directs, also provides for the collection of demographic profiles for the subscriber population (550). When banner advertisements are presentS, they are selected from a pool according to an adbertising category based on the demographic profile. When the television viewer selects the banner advertisement, either by way of a touch screen (505) or a remote control, a web browser retrieves the referenced web page and eclipses the underlying video entertainment presented on the screen (560). A subscriber reception unit provides the intelligence and hardware foundation that allows a web browser to control the reception of video content and the overlay of graphic web pages. 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When the television viewer selects the banner advertisement, either by way of a touch screen (505) or a remote control, a web browser retrieves the referenced web page and eclipses the underlying video entertainment presented on the screen (560). A subscriber reception unit provides the intelligence and hardware foundation that allows a web browser to control the reception of video content and the overlay of graphic web pages. A micro-server, hosted in the subscriber unit, enables local control of the hardware, including channel, volume, video color and contrast, through HTML scripting in web pages tailored for the system (520).</abstract><edition>7</edition><oa>free_for_read</oa></addata></record> |
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| subjects | BROADCAST COMMUNICATION CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION |
| title | System and method for collecting demographics from and delivering banner advertisements to a plurality of subscribers |
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