System and method for evaluating the true reach of social media influencers

A non-transitory computer readable storage media having computer-executable instructions, when executed by a processor, performs a method for evaluating a reach of a social media influencer. The methods provides for receiving a plurality of influencers at a server, wherein a data set is associated with each of the plurality of influencers; parsing the data set into quantitative data readable by a machine learning algorithm at the server; receiving, inputting, or both, a type of product or service at the server; classifying the type of product or service into at least one class of goods or services; training a node using the machine learning algorithm using the date set an input; and executing the machine learning algorithm to determine a score of each influencer for each class of goods or services. Systems for evaluating the reach of a social media influencer as it relates to advertisers and content is also disclosed herein.