Optimizing questions to retain engagement

A method optimizes questions to retain engagement. The method includes generating, using a machine learning model, a churn risk from user interaction data. The method includes selecting, when the churn risk satisfies a threshold, a field, from multiple fields, using multiple prediction confidences corresponding to multiple prediction values generated for the multiple fields. The method includes obtaining a prediction value for the field and obtaining a question, corresponding to the field, using the prediction value. The method includes presenting the question and receiving a user input in response to the question. GENERATING, USING A MACHINE LEARNING MODEL, A CHURN RISK FROM USER INTERACTION SELECTING, WHEN THE CHURN RISK SATISFIES A THRESHOLD, A FIELD USING PREDICTION CONFIDENCES CORRESPONDING TO PREDICTION VALUES GENERATED FOR MULTIPLE FIELDS OBTAINING A PREDICTION VALUE FOR THE FIELD OBTAINING A QUESTION, CORRESPONDING TO THE FIELD, USING A PREDICTION VALUE PRESENTING THE QUESTION RECEIVING A USER INPUT IN RESPONSE TO THE