Systems and methods of generating a design based on a design template and another design

An apparatus includes a processor configured to receive, during editing of a first design, user input indicating that a first design element has a first content role. The processor is configured to generate a content signature of the first design indicating that the first design element has the first content role, to generate a second design based on a design template, and to update the second design by applying the content signature to the second design. Generating the second design includes, based on determining that the design template includes a second design element having the first content role, adding a third design element having the first content role to the second design. Applying the content signature to the second design includes transferring content from the first design element to the third design element. The processor is configured to generate a graphical user interface including an image of the second design.