Laundry washing machine with improved washing performances

The present invention is related to a laundry washing machine (10) comprising: a cabinet (20), a washing tub (30) housed inside the cabinet (20), a drum (50) rotatably housed inside the cabinet (20), an electric additive treating device (200) mounted in/on the drum (50) and configured for treating a washing and/or rinsing additive (8) loaded within the drum (50) in such a way to generate within the drum (50) a solution (14) of washing and/or rinsing additive (8) water (3). The invention is also related to a method for operating such a laundry washing machine (10), comprising the following steps: - loading a washing and/or rinsing additive (8) within the drum (50); - loading laundry within the drum (50); - activating the electric additive treating device (200) for causing the mix of the washing and/or rinsing additive (8) with water (3) and generating the solution (14) within the drum (50); - providing the solution (14) to the laundry loaded within the drum (50).