Flying-noxious-insect-repellent product and method for repelling flying noxious insects

Provided is a flying-noxious-insect-repellent product in which a silicone rubber has improved molding workability, mechanical properties, etc. The flying-noxious-insect-repellent product also has excellent ability to volatilize flying-noxious-insect-repellent fragrance components and excellent flying-noxious-insect-repelling effects. A flying-noxious-insect-repellent product that comprises a silicone rubber molded body that has a hardness of no more than 50 degrees and a flying-noxious-insect-repellent fragrance composition that is retained in the silicone rubber molded body. The silicone rubber molded body is a cured product of an addition-type liquid silicone rubber composition. The flying-noxious-insect-repellent fragrance composition contains, as flying-noxious-insect-repellent fragrance components, (a) a terpene hydrocarbon compound and/or a terpene ketone compound, (b) an ester compound, and (c) a terpene alcohol compound, the ratio {(X+Y)/Z} of the total of the amount X of (a) and the amount Y of (b) to the amount Z of (c) being 0.2-4.0.