Conversion tracking for installation of applications on mobile devices

CONVERSION TRACKING FOR INSTALLATION OF APPLICATIONS ON MOBILE DEVICES Abstract of the Disclosure An application executing on a mobile device, such as an application associated with a social networking system provides a link to install a third-party application. The link may be presented in an advertisement, and the link is used to retrieve data comprising a client application for execution by the mobile device. To track installations, the client application stores an indication that the client application was installed in a shared memory location on the mobile device, as native applications do not have access to cookies. A social networking application executing on the mobile device retrieves the indication the client application was installed from the shared memory location and communicates it to a social networking system for storing in a user profile. WO 2014/116638 PCT/US2014/012447 Retrieve user ID information associated with a user of a social networking application Send request for an advertisement including the user ID information Receive an advertisement Present the advertisement to the user Receive interaction with advertisement Install application identified by advertisement Store indication of application install to shared memory location Retrieve and transmit indication of application install