Methods and apparatus to determine media impressions using distributed demographic information

Methods and apparatus to determine media impressions using distributed demographic information

METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION An apparatus, comprising a communication interface. The communication interface is configured to receive a communication at a first server of an impression monitor system (102) based on a login event at a...

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Bibliographische Detailangaben
Hauptverfasser: KALUS, Mark, PAPARO, Ari, GERAGHTY, Kevin
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION An apparatus, comprising a communication interface. The communication interface is configured to receive a communication at a first server of an impression monitor system (102) based on a login event at a client device (108), the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system (102); and send, via the first server, a response to the client device (108), the response to cause the client device to include first and second cookie identifiers in a login reporting message and to send the login reporting message to a second server of a database proprietor that provides the Intemet-based service, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system (102).