SECONDARY MARKET INTEGRATION WITHIN EXISTING DATA FRAMEWORK

A system for integrating a secondary market into a product retailer website, the system including a processor and a memory in communication with the processor, the memory having processor executable instructions stored thereon that when executed by the processor cause the processor to automatically recognize a client device of a market participant interacting with the website, retrieve a robust customer profile for the market participant from the memory, generate a product area on a webpage for the website based on the robust customer profile for the market participant, render, in the product area on the webpage, one or more first product listings featuring one or more products offered by the product retailer, based at least on a description of each first product listing having characteristics that correlate to customer product preferences stored in the robust customer profile, each first product listing enabling a user to purchase one or more products featured in the first product listing, retrieve a market state of the secondary market from the memory, the market state including a set of product listings corresponding to products listed on the secondary market, generate a secondary market area on the webpage based on the market state of the secondary market, render, in the secondary market area of the webpage, one or more second product listings featuring one or more products offered by the secondary market, each second product listing enabling the user to purchase one or more products featured in the second product listing, wherein selection, via the client device, of a product for purchase in the one or more second product listings in the secondary market area causes the selected product to be added to a virtual shopping cart to which products selected for purchase from the one or more first product listings are added. CoI a) Co coJ 'a a a) CO a) _) z w~ C'43 -~~~ 002 a ' u w a) 0