Mobile device-related measures of affinity

MOBILE DEVICE-RELATED MEASURES OF AFFINITY In one embodiment, a method includes receiving a request for a measure of affinity for a particular action associated with a user of the social-networking system; and determining results for each predictor function based at least in part upon a number of ac...

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1. Verfasser: MATUS, Jonathan Arie
Format: Patent
Sprache:eng
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Zusammenfassung:MOBILE DEVICE-RELATED MEASURES OF AFFINITY In one embodiment, a method includes receiving a request for a measure of affinity for a particular action associated with a user of the social-networking system; and determining results for each predictor function based at least in part upon a number of actions previously performed by the user with respect to the mobile-computing device. Each predictor function calculating a likelihood the user performs one or more actions; The method also includes computing a measure of affinity associated with the user based on the results for the predictor functions; and providing the computed measure of affinity. Receiving a request for a measure of affinity for a particular action with respect to a user 520 Determining results of predictor functions based upon actions performed by the user 530 Computing a measure of affinity based on the predictor function results 540 - Providing the computed measure of affinity for use by an application or other function 550 Taking an action with respect to the user based on the computed measure of affinity FIG- 5