Link request processing method and apparatus

A link request processing method and apparatus, the link request processing method comprising: receiving a link request (S1), the link request comprising service module parameters and behaviour parameters; on the basis of the service module parameters, creating a corresponding link processor (S2); and controlling the link processor to implement page skipping to skip to a target page on the basis of the behaviour parameters (S3). The present link request processing method and apparatus, by means of receiving a link request, creating a corresponding link processor on the basis of the service module parameters in the link request, and controlling the link processor to implement page skipping to skip to a target page on the basis of the behaviour parameters, solve the problem of the complexity of processing link requests using hard-coded methods, do not require the re-adjustment of coupling files for newly added services, and are simple and convenient.