Sponsored stories unit creation from organic activity stream

SPONSORED STORIES UNIT CREATION FROM ORGANIC ACTIVITY STREAM Abstract The present disclosure provides a method comprising, by one or more computing 5 systems: receiving sponsor specifications designating story characteristics, wherein the story characteristics comprise an entity identifier (ID); monitoring an organic activity stream for entries matching the story characteristics; identifying an entry as matching the story characteristics at least in part because the entry is associated with a user of a social-networking system interacting through the social-networking system with an entity corresponding to the t0 entity ID; calculating a score for each of one or more viewing users of the social-networking system, the score representing the viewing user's affinity for the entity based at least in part on the viewing user's profile on the social-networking system; and in response to identifying an entry as matching the story characteristics, providing for display the entry in a pre-determined area of a web page, the entry provided for display to one or more of the viewing users selected at t5 least in part based on the calculated scores. WO 2M 1615 PCTUS20 12/023631 TH IRD PARTY 20 120 NETWORKING 110 FZI 1150: WEB NEW'S:- FEED' MEMBER APPLICATION SEVRGE NERA OR PROFILE STORE DATA "STORE 2 50 270 25 22 ACTIO,!N AD G R 0UP TRANSACTION LOGGER SERVER STORE STORE 260 280 210 225 ACTION AD EVENT CONTENT LOG REQUESTS STORE STORE