Automatically creating a mapping between text data and audio data

Techniques are provided for creating a mapping that maps locations in audio data (e.g., an audio book) to corresponding locations in text data (e.g., an e-book). Techniques are provided for using a mapping between audio data and text data, whether or not the mapping is created automatically or manually. A mapping may be used for bookmark switching where a bookmark established in one version of a digital work (e.g., e-book) is used to identify a corresponding location with another version of the digital work (e.g., an audio book). Alternatively, the mapping may be used to play audio that corresponds to text selected by a user. Alternatively, the mapping may be used to automatically highlight text in response to audio that corresponds to the text being played. Alternatively, the mapping may be used to determine where an annotation created in one media context (e.g., audio) will be consumed in another media context (e.g., text).