Targeted television advertisements based on online behavior

In a computer-implemented method, a selected online advertisement is automatically directed to, or online activity is automatically tracked and recorded from, an online user interface device which corresponds, at the time the advertisement is directed or the activity is tracked, to a first online access identifier. The advertisement is directed or the activity is tracked based on information from a user profile that references or includes a first set-top box identifier. That information is derived at least in part from automatically collected data related to user behavior with respect to at least one television advertisement delivered to a set-top box, which set-top box corresponds, at the time of that user behavior, to the first set top box identifier. The first online access identifier is associated with the first set-top box identifier, by both being referenced or included in the user profile, by being associated in a database, or otherwise. WO 2009/088554 PCT/US2008/081037 CAS online site Internet 22 FdIP m 32 34 ISP | modem computer I 24 IDSTB 38 I__---_-_---____I