A System and Method for Producing and Displaying Content Representing a Brand Persona

Abstract A computer implemented method for producing and displaying content representing a brand persona, the method including the steps of providing at least one 5 consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device, providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device, providing at least one content database containing a plurality of pieces of content provided by at least one content provider 10 with each piece of content having one or more content profile identifiers stored on a data storage device, a brand specific interface accessible by at least one consumer, the brand specific interface generated by a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at no 15 cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without the branding disrupting or interrupting the content. Ad Content Ad Figure 1A Ad Content Ad Ad Content Ad Figure 1B Interface Content Brand Indicia - Logo or trademark - AV of brand client Content - Music list of Hot Five Songs or Content Videos 1. x 3. X Content - Movie Content Figure 1C