Selecting alternative content based on content presented to a user of an online system

Selecting alternative content based on content presented to a user of an online system

An online system allows an advertiser to specify an advertisement ("ad") request including information describing multiple products, where one of the products was previously presented to a user of the online system to be presented with the ad request. The additional products included in th...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Simo, Fidji Nahema, Watson, Jessica Marie, Awan, Asad K
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An online system allows an advertiser to specify an advertisement ("ad") request including information describing multiple products, where one of the products was previously presented to a user of the online system to be presented with the ad request. The additional products included in the ad request are selected based on a measure of their relevance to the product included in the ad request. An advertiser provides the online system with an identity of the user and the product previously presented to the user. The one or more additional products may be specified by the advertiser, may be selected by the online system from a product catalog of the advertiser, or may be selected based on their relevance scores with the product previously presented to the user.