System and method for monitoring, analyzing and acting upon electricity patterns

Electricity patterns at a location are monitored and analyzed. The electricity data is processed to determine a state of the devices at the location or a state of the location itself, and information relating to such is provided to a user interface, a cloud service or a smart device within the group of devices at the location. Upon receipt of such information, the user may act, a smart device may change its state, or a cloud service system may take an action. Cloud service systems may form part of an insurance company, a security company, an advertisement serving company or a health monitoring company. The state of the devices within the location can be determined without necessarily placing sensors at every device. A game type application may be used to induce homeowners to reduce their electricity consumption.