Privacy filtering of requested user data and context activated privacy modes

Methods, systems, and computer program products are provided that address issues related to data privacy by enabling users to elect various levels of data sharing. A user of a user device is enabled to indicate their comfort level with sharing, transmitting, or otherwise exposing individual activity records (data entities) with respect to various activity categories. The exposure of activity records may be controlled with respect to on-device and off-device components. Furthermore, privacy profiles may be automatically generated for the user, and the privacy profiles may be automatically activated in corresponding situations.