Systems and methods to identify intentionally placed products

- 45 SYSTEMS AND METHODS TO IDENTIFY INTENTIONALLY PLACED PRODUCTS Systems and methods to identify intentionally placed products in media content are disclosed. Specifically, an audience measurement monitor is configured to detect an intentionally placed product appearing in media presented by an in...

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Bibliographische Detailangaben
Hauptverfasser:	Harkness, David H, Ramaswamy, Arun
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	- 45 SYSTEMS AND METHODS TO IDENTIFY INTENTIONALLY PLACED PRODUCTS Systems and methods to identify intentionally placed products in media content are disclosed. Specifically, an audience measurement monitor is configured to detect an intentionally placed product appearing in media presented by an information presenting device. The audience measurement monitor has a detector (32, 132) to detect a presence of the intentionally placed product in the media and to detect an interaction with the intentionally placed product, the interaction including a selection of the intentionally placed product by an audience member, a program identifier (36,136) to identify the media in which the intentionally placed product is located, and a data logging device (34,134) to log at least one of the intentionally placed product detected by the detector, the interaction with the intentionally placed product detected by the detector, and the identity of the media. AR7RAR 1 P1 97RAn2 cnpni 2000lfl4/FArir 1 ifl