Systems, methods, and articles of manufacture to measure online audiences

Systems, methods, and articles of manufacture to measure online audiences

ATTY DOCKET NO. 20004/77092WO01 REPLACEMENT SHEET REPLACEMENT SHEET Methods and apparatus to monitor media content at a content display site are described. An example method includes obtaining panelist data corresponding to a plurality of panelists accessing web pages at measured locations, classify...

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Bibliographische Detailangaben
Hauptverfasser: OLIVER, JAMES R, HA, MICHELLE, TANG, CANDY, DOE, PETER C, STACKHOUSE, HERBERT F
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:ATTY DOCKET NO. 20004/77092WO01 REPLACEMENT SHEET REPLACEMENT SHEET Methods and apparatus to monitor media content at a content display site are described. An example method includes obtaining panelist data corresponding to a plurality of panelists accessing web pages at measured locations, classifying the panelist data according to demographic information of the panelists, generating a virtual panel based on an estimate of web page access at unmeasured locations, and classifying page view data associated with the unmeasured locations based on data corresponding to the virtual panel. -51-