Oral care fluid delivery system

An oral care implement having a fluid dispensing system for dispensing an oral care fluid. In one embodiment, the oral care implement may be a toothbrush including a handle, a neck and a head containing a plurality of tooth cleaning elements. Embodiments of the toothbrush further include a removable container or reservoir including a collapsible bladder that holds the oral care fluid. The bladder is in fluid communication with one or more fluid dispensing outlets disposed in the head. A manually actuated pump disposed in the handle provides the motive force for dispensing the fluid.