Contextual content targeting

Contextual content targeting

A first item and a second item placed with content in a first medium are identified, and first performance information associated with the placement of the first item in the first medium and second performance information associated with the placement of the second item in the first medium are recei...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: MAWANI, ALEEM R
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A first item and a second item placed with content in a first medium are identified, and first performance information associated with the placement of the first item in the first medium and second performance information associated with the placement of the second item in the first medium are received. The first performance information is compared to the second performance information, and using at least one processor and based on the comparison of the first performance information to the second performance information, one of the first item or the second item is selected for placement with the same content in a second medium, the second medium being different from the first medium. The selected one of the first item and the second item then is forwarded.