Tracking offline responses to indicate online advertisement quality
Online advertisements can include offline response mechanisms. The offline response mechanisms can be used to adjust quality scores associated with the online advertisements. The adjusted quality scores can be used to influence whether particular ads are served in future placements.
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| creator | RAYMOND, DOUG BELWADI, SUBRAMANYA SRIKANTH |
| description | Online advertisements can include offline response mechanisms. The offline response mechanisms can be used to adjust quality scores associated with the online advertisements. The adjusted quality scores can be used to influence whether particular ads are served in future placements. |
| format | Patent |
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| language | eng |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | Tracking offline responses to indicate online advertisement quality |
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