Tracking offline responses to indicate online advertisement quality

Tracking offline responses to indicate online advertisement quality

Online advertisements can include offline response mechanisms. The offline response mechanisms can be used to adjust quality scores associated with the online advertisements. The adjusted quality scores can be used to influence whether particular ads are served in future placements.

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Bibliographische Detailangaben
Hauptverfasser: RAYMOND, DOUG, BELWADI, SUBRAMANYA SRIKANTH
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Online advertisements can include offline response mechanisms. The offline response mechanisms can be used to adjust quality scores associated with the online advertisements. The adjusted quality scores can be used to influence whether particular ads are served in future placements.