Methods and regulated gaming machines configured for service oriented smart display buttons

A regulated gaming system includes a plurality of computer nodes communicating over a network. At least one of the computer nodes includes a gaming machine, which may include a game controller and an interactivity apparatus to accept wagers from a player and to provide random outcomes while playing a game. The interactivity apparatus may include one or more video displays; a menu of available player-selectable games and one or more option buttons, the function of which changes depending upon which of the player-selectable games is selected by the player. A non-video display is associated with each option button, and is configured to indicate the status and/or the function thereof. The gaming machine includes a non-video services subscriber configured to receive, over the network, selected non-video display services to which the non- video services subscriber has subscribed from a non-video display services provider executing in one or more of the computer nodes.