Marketing optimization system

Marketing optimization system

A marketing optimization module automatically obtaining multi-dimensional marketing data from a market client. The marketing optimization module automatically organizes at least a part of the multi-dimensional marketing data into one or more marketing categories. The marketing optimization module th...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: JOHN C. WELLS, JEFFREY Q. REAGEN, WILLIAM L. PHELAN, MICHAEL L. J. HACKNEY, MICHAEL P. SKRZYPCZAK, ELLEN PEDERSEN, CAROL R. PEO
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A marketing optimization module automatically obtaining multi-dimensional marketing data from a market client. The marketing optimization module automatically organizes at least a part of the multi-dimensional marketing data into one or more marketing categories. The marketing optimization module then analyzes all of or a part of the multi-dimensional marketing data to facilitate the optimization of a marketing investment.