Determinants of the continuance intention of Airbnb users: consumption values, co-creation, information overload and satisfaction

Purpose This study aims to examine the relationships among the dimensions of consumption values (functional, social and emotional), co-creation, information overload, satisfaction and continuance intention derived from the use of the Airbnb platform. Design/methodology/approach A Web-based survey was conducted among Italians, and a valid sample of 259 persons was obtained for data analysis. Findings The survey results indicated that only functional value and social value are strong predictors of satisfaction in the use of the Airbnb website for accommodation booking. Co-creation and absence of information overload also contribute to satisfaction with using the Airbnb website for accommodation booking, which in turn affects continuance intention. Research limitations/implications The findings of this study are highly destination-specific, given that the authors collected the data only from Italian residents. The sample was based on a snowball sampling technique; thus, the study findings could be misrepresented because of sampling selection bias. Moreover, the study was limited to the use of three dimensions of consumption values, co-creation, information overload and satisfaction to predict continuance intention. Furthermore, the present study adopted a Web-based survey questionnaire. Practical implications Managerial implications include recommendations for hosts to emphasise their prices when listing accommodations on the Airbnb website and to focus on active interaction with potential guests. Information on the website should also be organised to avoid information overload. Originality/value This study allows a deeper understanding of users’ continuance intention with regards to the Airbnb website by exploring the possible determinants. 目的 本研究考察了消费价值（功能、社会和情感方面）、共同创造、信息超载、满意度与Airbnb平台持续参与使用之间的关系。 设计/方法/方法 研究对意大利人进行了网上调查, 得到了259份有效的抽样数据并进行分析。 调查结果 调查结果显示, 只有功能价值和社会价值才能强烈预测Airbnb网站住宿预订的满意度。共同创造和信息不超载也有助于使用Airbnb网站进行住宿预订的满意度, 这又会影响网站的持续参与使用。 研究限制/影响 这项研究的结果受地域限制, 因为我们只收集了意大利居民的数据。该样本基于滚雪球采样技术, 因此, 由于抽样选择偏差, 研究结果可能被歪曲。该研究还仅限于使用消费价值、共同创造、信息超载和满意度三个维度来预测持续参与使用。此外, 网上调查问卷的发放也可能会影响问卷的质量。 实际含义 本研究的管理意义包括建议房东在Airbnb网站上列出住宿时强调价格, 并专注于与潜在客人的积极互动。房东还应组织网站上的信息, 以避免信息超载。 原创性/价值 这项研究通过探索可能的决定因素, 更深入地了解用户对Airbnb网站的持续参与使用。 x00F3Propósito Este estudio examina las relaciones entre las dimensiones de los valores de consumo (funcional, social y emocional), co-creación, sobrecarga de información, satisfacción e intención de continuidad, derivada del uso de la plataforma Airbnb