Organizational measures to stimulate user engagement with open data

Purpose – This paper aims to investigate which organizational measures can facilitate the use of open data. Implementation of open government data initiatives is commonly supply-driven, as it is difficult to predict the possible uses and users of data. Nonetheless, the value of open data materializes only upon its use – either to achieve societal benefits or economic value. Design/methodology/approach – First, a list of organizational measures to facilitate open data use from the literature is collated. Then, four case studies to examine the challenges faced in practice when implementing them are carried out. The case sample includes two types of organizations (statistical agency and municipality) in two country settings (Sweden and The Netherlands). Findings – Public organizations find it challenging to set up support for open data users having various requirements and skills. Most public organizations have no or limited interaction with data users and are often selective with regards to with whom and how to communicate. Research limitations/implications – Given the fragmented and emerging state of research on open data use and engagement, to date no systematic framework existed which would be dedicated to user engagement strategies. The authors systematized the literature and identified the themes pertaining to this issue. Their contribution is a list of measures for public organizations to improve open data use. Practical implications – An important deliverable of this research is the list of possible organizational measures, which can be used by public managers to plan their open data engagement strategies. The authors suggest that data publishers adopt a problem-oriented approach for selecting which data to publish and put more efforts into stimulating stakeholder participation. Originality/value – The novelty of this study lies in the fact that it addresses a previously overlooked area of open data research, namely, the use of open data and ways to stimulate it.