A tool for creating breakthrough choices: integrative thinking methodology

Purpose Roger L. Martin, one of the most respected strategists, is questioned by veteran S&L interviewer Brian Leavy. The questions range from the how and why of integrative thinking methodology to academic arguments over resource-based view of strategy. Design/methodology/approach Martin, co-author with Jennifer Riel of the new book Creating Great Choices, shares the insights they have developed while learning how to guide executives through integrative thinking methodolgy. Findings The necessary raw materials for an integrative solution are two opposing models. By exposing your model to other models through interaction, together you can utilize pieces of those models to generate a new one. Practical implications We see the value of prototyping solutions – expecting to be only partially right with the first prototype and learning a lot from putting the ideas into action, seeing what works and what doesn’t, and improving iteratively. Originality/value Martin’s guide to break though thinking shares the insights he has learned from working with brilliant CEOs and others who have sought to find a better solution to a dilemma or paradox than the unsatisfactory solutions confronting them.