American Consumer Culture, 1935-1965

Larrivee reviews American Consumer Culture, 1935-1965, an Adam Matthews digital database that features valuable insight into people's purchasing behaviors and the impacts of marketing in the twentieth century.

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Bibliographische Detailangaben
Veröffentlicht in:	Reference reviews 2015-11, Vol.29 (8), p.30-30
1. Verfasser:	Larrivee, Anne
Format:	Artikel
Sprache:	eng
Schlagworte:	20th century American culture American history Collection building & management Consumer behavior Library & information science Online data bases Product reviews
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	Larrivee reviews American Consumer Culture, 1935-1965, an Adam Matthews digital database that features valuable insight into people's purchasing behaviors and the impacts of marketing in the twentieth century.
ISSN:	0950-4125 1758-7697
DOI:	10.1108/RR-07-2015-0188