Experiences of community-based tourism in Romania: chances and challenges

Purpose The purpose of this paper is to analyse community-based tourism (CBT) initiatives in the post-socialist rural Romania in terms of the holism of the tourist project and the implementation of the local participation. The paper focusses on chances and challenges of CBT. Design/methodology/approach Once the main objective was established, three research interests arose: How and why tourism played a significant role in the economic and social development of the rural local community? How has the local community participated in the starting and maintenance of the CBT projects and who played a key part? How can the level of success of the CBT implementations be qualitatively measured? Qualitative methodologies (interviews, on-site observations, informal discussions) were applied to survey the four case studies. Findings Natural and cultural features ensure a versatile potential for touristic exploitation of the Romanian rural area, but the villages are endangered by post-socialist economic and social transformations. Innovative approaches of CBT in rural areas ignited by charismatic leaders with entrepreneurial spirit develop based on the existent social, natural and cultural capital, but on the other hand, endeavours can be vulnerable because of hindering local municipalities or sustainability issues. Practical implications The findings facilitate recommendations in favour of effective CBT ventures. Originality/value Learning about the contribution of CBT to a sustainable development of rural regions with no/little tradition of private entrepreneurship can contribute to the revitalization of rural areas facing post-socialist challenges.