Intertextual analysis of the BP Prudhoe Bay disaster: applying the 5 Bs of antenarrative

Purpose This paper aims to offer an analysis of the British Petroleum (BP) Prudhoe Bay environmental disaster. The primary purpose is to elucidate the fivefold of antenarrative in sensemaking environmental accidents. The analytic framework enables organization to envision futures where they want to be, and work to get there as more socially responsible companies. Design/methodology/approach The authors conducted an intertextual analysis of texts by ascribing voice and affiliation to each antenarrative. The multiple voices and antenarratives quoted within the texts were compared and coded and theme analysis was conducted over time to understand dynamics and see if organizational learning was occurring. Findings The antenarrative method generated several findings: BP is faulty beneath in how they conceive of safety, lacking foresight. BP executives leave out elements of safety, a fore having that does not include what needs to be prepared for. BP foretells that it is socially responsible, yet the reality of events seems contradictory. Within fore structure, some of BP’s leaders deny or ignore claims of critics through intertextual connections of events. By fore caring, BP mediates the problem in response to the disaster and critics. Their sensemaking in this case is more retrospective and reactive than prospective. Practical implications Organizations can avoid environmental disasters and negative backlash by adopting practices that provide more transparent discourse and greater accountability. The fivefold of antenarrative serves as a storytelling framework to promote care by using trial and error problem solving on future bets. Originality/value To date, few intertextual analyses have been performed to study organizations. By applying a fivefold antenarrative storytelling framework, which reflects new advances in storytelling theory, the authors offer an original perspective on environmental accident sensemaking.