Matching innovation strategies and crowdfunding campaigns: an explorative investigation

PurposeThe present paper aims to explore if innovation strategies and crowdfunding campaigns can be cross-referred or even matched. These alternatives could increase the efficiency of crowdfunding processes since seeking new projects/business ideas to finance could be more targeted.Design/methodology/approachThis paper is theoretical and explorative. Two dedicated literature reviews are carried out. The former is focused on innovation strategies and the latter is focused on crowdfunding campaigns. The offering of research propositions is the result of an inductive process.FindingsTwo main findings are achieved: first, a possible match between innovation strategies and crowdfunding campaigns (expressed by four research propositions); second, the confirmation of the role of innovation studies to corroborate the relevance of crowdfunding as an attractive field of research.Originality/valuePrevious contributions, expressly concerning the relationship between innovation strategies and crowdfunding campaigns, have mainly focused on the influence/support that crowdfunding campaigns offer to innovation strategies, by supporting or fostering them. Possible matches between innovation strategies and crowdfunding campaigns have rarely been investigated.