Let your hands do the thinking
Purpose - The aim of this viewpoint article is to offer a reflection on the author's personal understanding and experience of using the Lego® Serious Play® methodology to help teams address core strategy and creativity challenges within their organizations.Design methodology approach - This is...
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Veröffentlicht in: | Strategic direction (Bradford, England) England), 2013-02, Vol.29 (2), p.3-5 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Purpose - The aim of this viewpoint article is to offer a reflection on the author's personal understanding and experience of using the Lego® Serious Play® methodology to help teams address core strategy and creativity challenges within their organizations.Design methodology approach - This is a viewpoint paper.Findings - By using metaphors, imagination and story-making to facilitate a better understanding of core strategic challenges and defining moments in the life of organizations and teams, LSP also satiates the current organizational thirst for stories and meaning.Originality value - The rewards of serious play are tangible and plentiful. |
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ISSN: | 0258-0543 1758-8588 |
DOI: | 10.1108/02580541311297976 |