THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 4. SUMMARY OF PROJECT RESEARCH FINDINGS AND REVIEW OF PREVIOUS RESEARCH

The report has the following purposes: It presents a description of the three-year research project on 'message strategies.' It provides a description of the findings of the field experiments conducted as part of the project. It contains a review of prior research that has been done on the...

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Hauptverfasser: Troldahl,Verling C, Robeck,George B, Costello,Daniel E
Format: Report
Sprache:eng
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Zusammenfassung:The report has the following purposes: It presents a description of the three-year research project on 'message strategies.' It provides a description of the findings of the field experiments conducted as part of the project. It contains a review of prior research that has been done on the 'message strategies' studied in the present research program. (Author) See also Rept. no. 3, AD-682 744 and Rept. no. 1, AD-682 742.