Review of the Research on Ethnic Sports Tourism in China

Ethnic sports culture is an important part of ethnic culture. The development of ethnic sports tourism is conducive to the intergenerational transmission and development of sports culture and the enhancement of “cultural confidence”, as well as the development and utilisation of ethnic sports tourism resources. Based on an analysis of ethnic sports tourism literature in China, this paper first reviews the historical course of ethnic sports tourism research, which can be divided into three stages: exploration, development and improvement. Provincial research locations are analysed at different stages. Secondly, the main content of ethnic sports tourism research is summarised under five headings: definition, resource evaluation, development and utilisation, brand building and marketing management. The research methods used are then analysed. Finally, in order to provide a reference for the in-depth study of ethnic sports tourism in the future, the paper makes four recommendations. These include introducing pluralistic theory, focusing on stakeholders as the subject of research, improving the quantitative evaluation of ethnic sports tourism resources, and exploring the impact of ethnic sports tourism.