Modelo de marketing interno y su relación con la Calidad de servicio de la ventanilla única de promoción del empleo Lambayeque

The objective of this research was to determine the relationship between the internal marketing model and the service quality of the one-stop shop for employment promotion, Lambayeque. The eight dimensions proposedinthetheoretical-conceptualframeworkwereanalyzed.Themethodologywasmixed (quantitative-...

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Veröffentlicht in:UCV - SCIENTIA 2019-01, Vol.10 (2), p.186-191
1. Verfasser: Rios Inicio, Felipe A.
Format: Artikel
Sprache:eng ; spa
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Zusammenfassung:The objective of this research was to determine the relationship between the internal marketing model and the service quality of the one-stop shop for employment promotion, Lambayeque. The eight dimensions proposedinthetheoretical-conceptualframeworkwereanalyzed.Themethodologywasmixed (quantitative-qualitative). The questionnaire and the interview were used as data collection techniques. The study population was made up of the collaborators and the users. The findings made it possible to determine a direct relationship between the study variables, with a p
ISSN:2077-172X
2410-891X
DOI:10.18050/RevUcv-Scientia.v10n2a8