Indonesia's MSME Development Strategy through the Development of Higher Education Collaboration with the Government

This research aims to provide input to the Government in creating a National Entrepreneurship Development Policy in the Government Development Plan through the KEMENKOPUKM. The research method used in this research is the Research and Development (R&D) method through Focus Group Discussions with 59 universities that are members of APSKI. The result of this research is that APSKI encourages the Entrepreneurship Study Program to carry out entrepreneurial branding and make entrepreneurial growth one of the Main Activity Indicators. Incubators on campus are the primary means of implementing an independent learning campus so that lectures and practice can run well. The Entrepreneur Hub initiated by KEMENKOPUKM is a super application that is a forum for the growth and development of the APSKI ecosystem to encourage its members to submit data on campus-assisted entrepreneurs through the Entrepreneur Hub so that the policies prepared are more measurable and accountable. APSKI members also contribute to the entrepreneurship hub by following its entrepreneurship education function and strengthening the entrepreneurial ecosystem and business partnerships.