The innovation efforts and its relationship with some business performance indicator

Available resources, which are able to generate value, may promote a comparative advantage to the company in relation to its competitors. They might develop, at the macro level, by means of superior quality, efficiency and effectiveness and innovations; and, at micro level, based on superior financial performance. This study employing quantitative analyzes techniques (descriptive statistics and multiple linear regression analysis), identified that from a Theory of Comparative Advantage perspective, innovation efforts of Brazilian traded companies are aligned with its superior performance. The results show that the financial performance indicators ROE and ROA have a significant difference between “Innovative” and “No innovative” companies groups.